2017 has seen LIVE video become one of the biggest social media trends, reshaping the way people communicate and interact online. Live streaming now plays a major role in how brands reach audiences, build trust and share real-time experiences.
Facebook Live videos are watched three times longer than pre-recorded videos, proving how powerful real-time content can be. And it’s not just Facebook. In the fourth quarter of 2016, Twitter streamed more than 600 hours of live video — 10% entertainment, 38% news and politics, and 52% sport.
How You Can Use Live Streaming to Reach Your Audience
Live streaming is one of the most compelling ways to create authenticity and build trust. There are countless ways to use it effectively, such as:
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A behind-the-scenes tour of your office or production facility
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A live Q&A with your team
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An interview hosted by an industry influencer
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A live product launch with real-time audience reactions
Working with influencers is especially effective, giving fans a new, interactive way to be part of your event from anywhere. And because live streams appear at the top of social feeds, users receive 200% more notifications for live content compared to standard posts.
Live Streaming for Business
Live streaming isn’t just for public events. It can also unite an organisation internally:
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Connect remote offices with head office
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Include home-working staff in conferences and updates
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Encourage interaction through private chat rooms
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Let employees ask real-time questions throughout the broadcast
It’s a powerful way to strengthen communication, build unity and share messages clearly across a team.
Want to Explore Live Streaming?
We can demonstrate both open and secure streaming platforms and advise on the best way to reach your audience. Call us today to discuss how live video can work for your organisation.
