“Going green” and “saving money” are often seen as competing priorities — but with smart planning, live streaming can deliver both. A recent two-day hybrid conference we produced is a perfect example, showing how switching part of an event online can significantly reduce carbon emissions and cut costs, without compromising the experience.
For this project, we calculated the CO₂e impact of broadcasting the event live over the web. The results were remarkable: nearly 240 tonnes of CO₂e saved across the two days, and over £100,000 in reduced travel and accommodation costs — all while successfully delivering the conference to a global audience.
What We Changed — And Why It Worked
The event originally hosted 250 delegates in person at a North European conference centre. Attending required flights and two nights of accommodation, averaging at least £1,500 per person.
Instead, 78 delegates joined remotely via our secure live streaming platform, complete with multilingual participation, live Q&A and full interactivity. By avoiding long-haul flights for those 78 delegates, the event saved more than 165 tonnes of CO₂e on the first day alone — with no loss of engagement or involvement.
Hybrid Events Aren’t Anti-Conference — They’re Smart Conferences
We’re not suggesting the end of physical conferences. In-person connection is valuable. But combining on-site attendance with high-quality live streaming is a simple, effective way to increase sustainability, reduce costs and make events more inclusive.
With the right technology and the right partners, hybrid events can deliver:
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Major reductions in carbon emissions
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Significant savings on travel and accommodation
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Full audience participation across multiple languages
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A seamless, professional broadcast experience
If your organisation wants to save money, reduce environmental impact and still deliver exceptional events, this is the ideal time to rethink how conferences are run. Smarter, more sustainable choices are already possible — and we’d be happy to help you make them.
